Hello and Welcome!
Today’s post is going to be a little different and we’ll be delving into something that I haven’t written about on my blog before – dupes.
You may have recently read my review on the Wet n Wild ‘Rosé in the Air’ eyeshadow palette that I received for Christmas. If you haven’t read that review, then you can read my full thoughts on the palette here (although I’ll be touching on some of my thoughts about the palette in this post).
When I first saw the palette online I didn’t immediately think of the Anastasia Beverly Hills ‘Modern Renaissance’ palette (clearly the layout fooled me) but as soon as I had it in my hands and I was trying to make eye looks with it, I realised how similar it was. Even still, as I was using the Wet n Wild palette I knew it was similar but I didn’t realise quite HOW similar until I swatched the two palettes together.
For a quick little comparison before we delve deeper, here is some of the basic information about the palettes:
- Anastasia Beverly Hills (ABH) ‘Modern Renaissance Palette’ – £43.00 or $42.00 (both prices taken from the ABH websites). Contains 14 shades (11 mattes, 2 shimmers, 1 satin). Weighs 9.8g, or 0.7g per shadow.
- Wet n Wild ‘Rosé in the Air’ eyeshadow palette – £3.75 (price on the Beauty Bay website) or $4.99 (price taken from Wet n Wild website). Contains 10 shades (8 mattes, 1 shimmer, 1 satin). Weighs 8.5g or 0.85g per shadow.
I think the first thing to note is, of course, the massive price difference. The Wet n Wild palette is £39.25 cheaper than the ABH palette. It does come with 4 less shades but the price per shade on the ABH shadows is roughly £3.07, whereas the price per shade for the Wet n Wild palette is roughly £0.38. We’ll get into why this might be the case later but off straight off the bat, that’s a wild (I know, I’m hilarious) price difference.
Here’s what I mean when I said I didn’t realise how similar they were until I swatched them. Honestly they’re identical in both the shades, and pigmentation, if anything I actually had to layer the ABH palette to get it to the pigmentation of the Wet n Wild one. Each of the Wet n Wild swatches is one dip with my finger passed over once (with the exception of the second shade because it’s close to my skin-tone).
I’ll give a quick list of which numbers correspond to which shade names in the ABH palette (the Wet n Wild palette doesn’t have shade names – it does have numbers on the back but I’m not following those I’m going by the numbers I’ve illustrated above).
- 1 – ‘Warm Taupe’
- 2 – ‘Tempera’
- 3 – ‘Primavera’
- 4 – ‘Buon Fresco’
- 5 – ‘Antique Bronze’
- 6 – ‘Realgar’
- 7 – ‘Red Ochre’
- 8 – ‘Love Letter’
- 9 – ‘Cyprus Umber’
- 10 – ‘Raw Sienna’
Out of the shades in the ABH palette, you don’t get dupes for:
- ‘Golden Ochre’ – Muted yellow matte
- ‘Vermeer’ – Light pink shimmer
- ‘Burnt Orange’ – Muted orange matte
- ‘Venetian Red’ – Crimson matte
Personally I don’t think that not having these colours is the end of the world. I find that ‘Venetian Red’ and ‘Love Letter’ are extremely similar. I myself do tend to use ‘Vermeer’ over ‘Primavera’ but again they are quite similar shades. You don’t necessarily need ‘Burnt Orange’ but it does make a good transition when combined with ‘Realgar’. Personally, I would have preferred for the Wet n Wild palette to have had a dupe for ‘Golden Ochre’ instead of ‘Antique Bronze’ however this is purely my taste, I don’t ever really reach for ‘Antique Bronze’ (it only looks heavily used in my palette because I dropped it).
Ingredients & Packaging
These two things are what I think makes up the price difference. As you can see from the pictures, the Wet n Wild palette is black plastic with a clear front where you can see the shadows through. On the other hand, the ABH palette is larger, more sturdy, has a velvet-feeling cover with the branding embossed into it, a magnetic closure, a mirror, and comes with a dual-ended brush (not pictured but it’s a great brush and I use it all the time). This, of course, is going to add to the cost of the ABH palette.
In terms of ingredients, if I’m honest they are similar. However, the first ingredient in every shade in the ABH palette is mica, whereas the first ingredient in the Wet n Wild palette is talc.
The full Wet n Wild ingredients:
Talc, Nylon-12, Silica, Boron Nitride, Synthetic Fluorphlogopite, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Lauroyl Lysine, Phenoxyethanol, Trimethylsiloxysilicate, Polybutene, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, o-Cymen-5-ol, Triethoxycaprylylsilane, Water/Eau, Aluminum Hydroxide, [+/- (MAY CONTAIN/PEUT CONTENIR): Ultramarines/CI 77007, Titanium Dioxide/CI 77891, Red 40 Lake/CI 16035, Mica, Manganese Violet/CI 77742, Iron Oxides/CI 77491, CI 77492, CI 77499, Carmine/CI 75470].
Strangely, on the Beauty Bay website it says the first ingredient in mica, but this isn’t correct (the above ingredients list is taken from the Wet n Wild website – it’s the same ingredients that are on the back of the palette I have).
The ingredients for this palette vary from shade to shade, there are a few that are listed as having the same ingredients but it’s broken into each shade. Since each one is, for the most part, different, I’ll put a couple in but if you want to see all of the ingredients for every shade you can do so on the Beauty Bay website here.
Antique Bronze, Golden Ochre, Burnt Orange: Mica, Dimethicone, Boron Nitride, Nylon-12, Zinc Stearate, Zea Mays Starch, Polymethylsilsesquioxane, Zinc Myristate, Glycerin, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Caprylyl Glycol, Cyclopentasiloxane, Hydrogenated Lecithin, Isopentyldiol, Lauroyl Lysine, Phenoxyethanol, Polysilicone-11, Tocopherol, May Contain/Peut Contenir: (+/-) Yellow 5 Lake (Ci 19140), Carmine (Ci 75470), Ultramarines (Ci 77007), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide.
Vermeer, Primavera: Mica, Dimethicone, Boron Nitride, Nylon-12, Zinc Stearate, Polymethylsilsesquioxane, Zea Mays Starch, Cyclopentasiloxane, Glycerin, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Zinc Myristate, Caprylyl Glycol, Hydrogenated Lecithin, Isopentyldiol, Lauroyl Lysine, Phenoxyethanol, Polysilicone-11, Tocopherol, May Contain/Peut Contenir: (+/-) Carmine (Ci 75470), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ferric Ferrocyanide (Ci 77510), Titanium Dioxide.
I’m not going to sit here and say I understand ingredients because I don’t really. I was under the impression that talc is cheaper than mica but everything I read said they were both inexpensive. A lot of different sources said that talc is more powdery and leaves a white cast, whereas mica is more finely milled and creates a more pure colour, which is why many brands favour mica over talc. On the whole the products do contain similar ingredients, however they are in different orders which I assume is why the Wet n Wild palette is so much cheaper since they’ll be using different amounts of the ingredient (the lower down the list, the less there is in the product).
Final Thoughts (My Feelings about Dupes)
I think all in all I’d say that the Wet n Wild palette is a dupe. Whilst it doesn’t contain all of the colours that the ABH palette does, all the shades that it does have are identical. Additionally, as I said earlier, I don’t think you’re missing much by not having those shades.
I’m aware that dupes can cause some negative feelings, since dupes are essentially copies of other products. I have a few different thoughts on this. I don’t think there’s anything bad about buying a product that is a dupe of another (I wouldn’t say this one is as obvious as some others which have all the same shades in the same order and similar packaging) as long as you acknowledge that it’s a dupe. I completely understand how frustrating it would be to create a product that then someone else copies and sells cheaper.
However, at the end of the day, not everyone can afford ABH prices. Although I own the Modern Renaissance palette, it was the first palette I ever bought, and it was at a time when I wasn’t educated about makeup. Would I purchase it now at £43? Absolutely not. If you can afford the original and want to support the original creator of the product then absolutely I’d say get that product, but if you can’t afford it and want to purchase a dupe so you can create a similar look for less money then, in my opinion, that’s okay.
At the end of the day I’m sure all of us want to support the original creator of products, but not all of us can whether this is because of financial reasons or other reasons (e.g. it not being available in your country). I know some people give the argument of ‘you should save for it’ but £43 is a lot of money when you could try so many different makeup products for within that price point.
I feel like I’m rambling a bit but what I’m trying to say is dupes are fine as long as you acknowledge it (if you’re aware what’s being duped that is). What isn’t okay is counterfeit makeup (or fakeup) which CLAIMS to be the brand that it’s copied, copying the packaging exactly including the brand name and ingredients – but what’s inside isn’t the real product and the ingredients used are not the ingredients listed. However, dupes are not counterfeit makeup.
It’s completely up to you whether you personally want to support dupes of products. However, if you’re looking at this Wet n Wild palette wondering if it’s a dupe of the Anastasia Beverly Hills Modern Renaissance palette then, in my opinion, it is. Similarly, if you’re looking for a Modern Renaissance dupe then I’d say go for this Wet n Wild one, it’s affordable, and the quality and pigmentation is great. Once again, if you’d like to read my review on the Wet n Wild palette then you can find it here.
If you’d like to purchase the Wet n Wild ‘Rosé in the Air’ palette then you can do so from Beauty Bay here, similarly if you’d like to grab the Anastasia Beverly Hills ‘Modern Renaissance’ palette, you can also find it on Beauty Bay here.
Okay so this is now the end of this post. I’ve never written a dupes post before so I hope you enjoyed reading it, if you did then please give this post a like. Drop a comment below if you know of any other dupes for this palette. Also, if you aren’t following me then I’d really appreciate it if you did – I’m a cruelty free beauty and lifestyle blogger and I post at least twice a week!
Check out my previous posts!