Hello and Welcome!
Today’s post features a brand that I haven’t spoken about on my blog before: Wet n Wild. I’ve known about this brand for a very long time (mostly because I watch a lot of American beauty YouTubers) however it hasn’t been available in the UK until recently.
As far as I can see, Wet n Wild launched with Beauty Bay and Boots. Although, for some reason, their products are more expensive from Boots than they are on the Beauty Bay website.
I asked for this palette for Christmas and have already used it multiple times (that’s how excited I was).
This is a 10 pan eyeshadow palette that retails for £3.75 on the Beauty Bay website (but for some reason the same palette is £5.99 from Boots). Yes, that’s right, 10 shadows, for under £4! That’s around 37p per eyeshadow. I still can’t believe how affordable this is.
The photo above shows the packaging for this palette. It is pretty basic packaging and is black around the edges with the brand name in the bottom right and the cruelty free logo in the bottom left. The centre of the packaging is clear which allows you to view the shades and layout of the palette. It also has a sticker which has the palette name written on it, in the centre right of the palette. You have to break the centre of this sticker on the side in order to open the palette.
I wouldn’t say I’m particularly excited about this palette packaging, as it is pretty basic. However, I do like that you can see the shades inside and the name of the palette. If you owned a few of these it would be easy to find the one you’re looking for without having to open every palette to view the shades. I also like that the pans inside are slanted, I think it adds a little bit more interest to the palette overall.
Overall, the packaging is okay. It doesn’t scream wow to me but the palette only costs £3.75 so you can’t expect it to be really exciting.
The photos above show the palette swatched (please excuse the gouge out of the brown, I slipped and stabbed it with my nail). On the back of the palette it does say that the shade order is supposed to go down the first column and then down the second, but I swatched from left to right down the palette.
These swatches are with one dip of my finger into the shade, before passing my finger back and forth once. Every single shade is incredibly pigmented (I know you can’t see the cream shade but that’s just because it’s basically my skin tone, and not because it doesn’t have pigment).
Additionally, these eyeshadows are so soft to the touch, which I assume is why they’re so pigmented – because they’re softly pressed. However, the pink shade has a completely different feel to it and has a much more gritty feeling. I do overall find that the pink is slightly less pigmented than the rest, but still more pigmented than some shadows I’ve tried in the past.
I’m going to address what I feel like is the elephant in the room and that is that this palette reminds me a lot of the Anastasia Beverly Hills ‘Modern Renaissance’ palette. Luckily, I own that palette, so I will be writing another separate post comparing the two (I’ll even do an eye look with one palette on one eye and the same look on the other eye).
The first makeup look you might have seen kicking around on my Instagram and in a previous post. Pretty much all of the pink in that look was from this palette, with a little from another palette.
The other three photos are of the same look and were created using only this palette. I really wanted to test the palette by itself without any other shades.
I used a fair few shades from this Wet n Wild palette and I have to say, I’m impressed. They’re all really pigmented straight away and blend beautifully both on their own and into each other. It was really easy to create a look with and I’m happy with how it turned out.
I don’t think the shimmers are as pigmented or shimmery as they could be, however it is a really affordable palette and the mattes are so so impressive that I’m not that bothered about the shimmer not being that great (I didn’t try the brown shimmer because, like the ABH palette, I don’t tend to use dark shimmers).
This palette has honestly blown me away. I can’t say I was expecting much for the price (and I’ve never tried anything from the brand before) but wow. I will 100% be buying more from Wet n Wild because the price vs the quality of this palette is out of this world. I would definitely, without a doubt, recommend trying this palette. Or, if you don’t think you’d use these shades, there are two other versions of this 10 pan palette that you might want to take a look at.
I’m very curious to see how this stacks up against the ABH ‘Modern Renaissance’ palette so stay tuned for that post.
In the meantime, you can find this palette, and the other two versions of it, on the Beauty Bay website here.
So this is now the end of the review! I hope you enjoyed reading, and if you did then please leave a like on this post. Also, if you aren’t already then please follow my blog! I’m a cruelty free beauty and lifestyle blogger, and I post at least twice a week.
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