Hello and Welcome!
Today we’re going to be looking at a brand I hope you are familiar with (if not, don’t worry, I’ll give you some background information on them). I have not only seen this brand all over my Instagram feed, but had the opportunity to review their first product launch.
If you didn’t catch my first review on their eye serum, then you can read that review here. I actually still use the eye serum and bought a replacement after the first one ran out, I love it so much!
This product says that it retails for £34.95 on the Amazon UK website, however is currently (as of 01/09/2018) on sale for £17.95.
I’m going to kick off this review with information about who EyeWake are, this is mostly taken from my first review testing one of their products, but I’ve adapted it slightly based on new information.
EyeWake are a relatively new brand but are definitely up and coming. They’ve been gaining followers pretty steadily, and I’ve been seeing people using EyeWake all over my Instagram feed.
In the initial contact email from the brand it was detailed that the product is 100% natural, cruelty free, and suitable for all skin types. EyeWake also have a partnership with Women’s Aid. They state ‘We are a team that gives back and understand that there are people around the world today who do not have the freedom or receive the love that we take for granted.’ This partnership means that they donate 5% of their net profit to Women’s Aid, and it says on their website that they ‘participate in charity events in each quarter’.
Women’s Aid are a charity who work with those who have experienced domestic violence. They particularly focus their attention on women and children. The charity has three main strands: Listening to Survivors, Campaigning & Influencing, and Education & Public Awareness.
You can find the EyeWake website, and explore it yourself here. Furthermore, their information on their partnership with Women’s Aid can be found here, and if you’d like any more information about Women’s Aid you can read more through the following link.
The above pictures show the packaging for this face cream. It comes with a white box which has the branding, product name, size of the product, and ingredients on. Inside is the jar that contains the product. The jar has a frosted glass effect, where you can see the cream inside, with the brand and product name. It has a chrome cap and a plastic protector when you remove the cap.
I ADORE this packaging. The original packaging of their first launch wasn’t the best and I did pick out some issues with it in my review. However, the packaging of this launch is pretty incredible in my opinion. It comes with a box (something I said the first should have come with, and now does come with), and the jar looks luxurious.
I like that they’ve stayed consistent with their minimalistic designs. I will be posting my skincare routine soon, which will include both EyeWake products, so you’ll be able to see how the products look next to each other. The packaging is coherent with the first’s packaging (or its new packaging anyway) and they look great together.
Overall, I adore this packaging and I’m so glad that EyeWake listened to the comments from their first product (and completely redid their eye serum’s packaging), and took them on board with the packaging for this launch.
The only issue that I have is that the listing of the product on Amazon states that the product is 50ml, there’s also a photo of the box on the Amazon product page that has ’50ml’ written where the weight is. However, despite receiving my product through Amazon, my box says that it’s 30ml, not 50ml. I contacted EyeWake who informed me there was a misprint on the box and that the product is in face 50ml, despite having 30ml printed on the box.
All of the following information is taken from the Amazon UK website product listing.
- ‘RE-ENERGIZE SKIN FOR VISIBLY YOUNGER-LOOKING APPEARANCE – A rich & stimulating anti-wrinkle face cream to protect your skin from premature ageing, reduce the appearance of fine lines, improve your complexion and deliver the youthful glow you desire;
- UNIQUE FORMULA – This distinctive, concentrated formula is enriched with premium ingredients including Hyaluronic acid and Coenzyme Q10 which have been blended with pure essential oils, natural plant botanicals and natural anti oxidants to help give your skin a radiant appearance;
- EASILY ABSORBED – With simple application to your cheeks, forehead and the areas around your mouth and lips, you’ll see correction to these signs of ageing in no time, helping you attain a smooth and brilliant complexion. A perfect base and primer for makeup;
- MADE FROM A TRUSTED SOURCE – eyewake skincare products are never tested on animals and are made and manufactured cruelty-free in the UK at our state of the art laboratories. Suitable for all skin types. Suitable for Vegans;
- TONE YOUR SKIN – Stand up against premature signs of ageing with the most effective anti-wrinkle cream on today’s market.’
The formula of this product is lightweight and absorbs into the skin quickly. I did notice when I opened the jar that there didn’t seem to be much product inside (when I opened it, it had been sat on its side so all the product was at one end and I could see the side and bottom of the jar). However, I do find that I only need to apply a very small amount to cover my whole face which means the product should last quite a while.
I love any products that contain hyaluronic acid and this one is no different. I find it very moisturising even if I use a small amount. I tend to use this product most during my night-time skincare routine and I always wake up with soft and plump skin. Although I use this more at night, I have used it in the day before and haven’t found it to even the slightest bit greasy. I don’t wear foundation but because it’s so lightweight I think it would work great before base makeup.
The cream also doesn’t have a scent at all which I really like. I’d rather a face product had no scent than a really strong one, as strong scents can sometimes give me migraines. Therefore, this product would be good if you’re sensitive to scents (or just don’t like strong smelling face products).
Personally, whilst the product states that it has ingredients perfect for anti-ageing, I haven’t noticed as much of a difference as I do with other similar anti-ageing products. I have fine lines on my forehead as I’m pretty expressive, and I haven’t seen a noticeable change in these since using the product. However, being 100% transparent, due to being in and out of hospital with my boyfriend I have sometimes forgotten to use it and anti-ageing usually is more of an accumulative effect rather than immediate.
As I said at the beginning, this item says that it retails for £34.95 on Amazon, but is currently on sale for £17.95.
For the sale price of £17.95 I do think that it’s worth getting if you’re looking for a new moisturising face cream. I don’t think that’s too expensive despite pushing up towards £20. However, for £34.95 I personally would give it a miss as you can find products with similar ingredients, that are equally as moisturising for less.
However, it isn’t as simple as this. I always have the best interests of you (my readers) in mind and I want to address EyeWake’s pricing of their other product.
Their first launch, of their eye serum, also states on Amazon that it retails for £34.95, however it has never ever sold for that price, it has always been on sale since it was first listed. You can check the price history of any Amazon product through a website called camelcamelcamel. When I checked the EyeWake eye serum, it showed that the product started at £12.95 and the price of it has been increasing in stages. However, it’s never been sold for the £34.95.
I’m not criticising the brand for doing this, it’s a marketing strategy called penetration pricing. This is where a brand introduces a product to the market at a low price and then gradually increases the price as their position in the market becomes more stable (as a new brand it’s sensible to introduce a product at a low price when you’re unsure how it will be received). You can read about penetration pricing here.
However, I think this is important to bare in mind when you’re thinking about purchasing. Whilst this EyeWake face cream states the price is £34.95 and on sale for £17.95, based on their other product it will probably linger around this price for a while. Additionally, there’s a psychological aspect to sales where you focus more on what you’re saving rather than what you’re spending. Also if something is on sale you’re going to feel like you need to be quick to purchase it before it either goes back to its retail price, or is gone forever. If you want to read more about the psychological impact of sales, then you can do so here. Again, I’m not saying this is bad, it’s just not a deal if it’s never the retail price it shows.
I could be wrong, after all this is just my opinion based on what I’ve seen from their first product launch, it may be different with their second product, but I want to make you aware either way so you can form your own opinion.
Pricing strategies aside, I do really like this product. I like that it’s lightweight, yet really moisturising, and that a little goes a long way. I think the packaging is absolutely beautiful and it looks great on a shelf or a vanity. I would definitely recommend picking it up if you think that it’s something that you would enjoy.
You can get it for £17.95 (as of 01/09/2018) from Amazon UK here.
I always cover all aspects of a product in my reviews (from packaging, to how it works for me, to the pricing) so you can fully make up your mind about whether you think a product is for you. I hope that my investigation into the pricing and misprinting doesn’t mean that I can’t have a relationship with EyeWake in the future, but I have your (my readers) best interests in mind and at the end of the day this information isn’t private, so if I can find it out then so can you. I’d just rather state it all in my review so you don’t have to hunt for information.
So this brings us to the end of this review, I really hope that you enjoyed reading it! If you did then please give this review a quick like and drop a comment with your thoughts about this product. Finally be sure that you follow my blog if you like reading beauty product reviews. I’m a cruelty free beauty blogger and I do post the occasional lifestyle post, so if that’s something you think you’d enjoy reading then I’d love to have you on board!
Check out my previous posts!